At the end of last year I got involved in the project “Fair Future – der okologische Fu?abdruck” – a lecture series about the eco footprint at schools in Austria and Germany. After a while, I decided with a friend to develop a new form of school campaigns, so “reif” started. Reif designes and implements beautiful, provocative, inspiring presentations that highlight some of the most important issues of our time like sustainable economies, energy transition or organic food production. It engages the audience by mixing pieces of award-winning documentaries with rock n’ roll lectures. Filmmakers, designers and activists are invited to build reif as a platform to enable students in Austria, Germany, Switzerland and beyond to realize their ideas of a better tomorrow.
2011 was a great year. With “Fair Future” I reached over 20.000 students. Some of them have started their own little projects, like selling fair trade products in their schools and challenging old conventions. In November we started “reif” and can’t wait to get the approval by the “Bundespolizeidirektion Wien” to get started on the design process.
Filmmakers like Carl Fechner are already working with us to distill strong statements from their award-winning documentaries. For 2012 we are looking forward to add more contributors to the project. Also, we are in the process of finding designers to create a simple but visually stunning identity for “reif”. Our goal is to deliver the first customized presentations to students and communities in the second quarter of 2012.
If you want to check all the previous featured members on Hub’s Advent Calendar and stay updated of the upcoming ones, take a look at our Facebook page: Hub Vienna’s Advent Calendar