Two marketing bodes, Mike and Moriz, want to make sustainable jeans. They give up their jobs and flats, attend sewing seminars and textile fairs and learn from producers between China and Italy everything there is to know about the perfect pair of jeans. After more than 100 years, the blue “uniform” is leaving the factory to the buttlab, where it can now be produced according to customers’ wishes and in an ecofair production context. GEBRUDER STITCH not only redefines the production process but brings back textile-craftsmanship to Vienna.

We started in 2010 with far more people coming to our Betastore than we could serve! The highlights of the last two years were that we meet hell of a kind reception in Vienna, the comprehensive media coverage, the participation in the Vienna fashion week and the festival of fashion of photography only a couple of weeks after we started our business. 2011 was about solving some teething problems and establishing the basic infrastructure and processes for serving more clients and becoming even more sustainable.

In 2012 we want to take a close look on our social impact, we want to make it measurable. We are going to introduce some new accessories and want bring our project to the next level.

Unfortunately we have to move from the buttlab, so we’ve got to find a new homebase for our project next year. Every hub member who has not been to the buttlab before has his last chance today (19.12.). From 5 to 9pm it is a hub-night@ the buttlab.

 

 

If you want to check all the previous featured members on Hub’s Advent Calendar and stay updated of the upcoming ones, take a look at our Facebook page: Hub Vienna’s Advent Calendar