Storytelling for Business

Your company might have something important to tell its audience, but if you don’t tell it in the right way, then it’s not going to be heard. That’s where storytelling comes in. You already know your product or service is great, but getting someone else to buy into it is another story (pun intended) altogether.

The thing is, storytelling doesn’t always come naturally — it comes with practice. You could read a dozen how-to guides on the internet for how to tell a story, or you could check out courses, consulting agencies, and more that will let the experts make sure you’re telling a good story. Let’s look at some of the resources out there for really getting good at storytelling.

Courses, events, and resources

If you’ve looked at Impact Hub’s calendar recently, you might have noticed that we’re hosting a company called EPIX for an event on June 15th for an Empathy and Storytelling workshop. Even if you can’t make that event (or have already missed it), there are lots of other events out there for learning how to become a good storyteller. Keep an eye on the Impact Hub calendar, but also check out other similar events or courses hosted elsewhere.

Other events hosted in Vienna include storytelling workshops (such as this one led by Rafal Bojar). There are also consulting agencies that you might want to look into, especially if you haven’t done much with storytelling before. Agencies and consultants in Vienna include Ferras, .kloos, zukunvt, The Story Dude, and lots more.

Of course, not every up-and-coming business has the capital to spend on attending expensive workshops. Sometimes the fest resource is the one right at our fingertips: the World Wide Web. Webinars are often available, as are online courses and articles with hints, tips, and tricks. Free or cheap online courses can be found at Coursera, Future Learn, Udemy, and other similar websites. You can also sign up for email courses offered by companies such as ECHO Storytelling Agency.

There are tons of other ways to get some tips and tricks for becoming a good storyteller. Books going back thousands of years teach about how to persuade and communicate a story. Luckily, there are plenty of books written for this era, too. Check out The Story Factor by Annette Simmons or Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.

In case you couldn’t tell, there are tons of resources out there. All you really need is the will to learn, and you can get good at storytelling for your business using whatever route works best for you.

Header Photo Credit:  Photo by Art Lasovsky on Unsplash

Hannah Myott
Hannah Myott Hannah is a student and freelance writer from Minnesota. If she's not writing then she's probably bouldering, playing board games, throwing a frisbee, playing soccer, or drinking craft beer.