RE-THINKING THE USE OF SOCIAL MEDIA
Social media has revolutionised how we connect and access and share information, but its impact on society is deeply problematic.
Algorithms prioritise emotional engagement over facts, create echo chambers and often amplify negative sentiments while limiting exposure to diverse perspectives or critical discourse.
The lack of meaningful connection, combined with constant comparisons and validation-seeking, contributes to psychological issues like anxiety, depression, and loneliness.
FABB Social Media is a skills program that is looking for initiatives that address these complex issues by focusing on the user and use of social media.
Application deadline:
Applications close on 19 May, 2025 | 2PM CEST
WHO ARE WE LOOKING FOR?
Fabb Social Media is looking for initiatives and ventures that focus on the change of individual behaviour of the user through education or real life experiences.
We seek ventures and initiatives working on:
Understanding Social Media
Educating users on how social media algorithms work and shape their experience, informing on the importance of data collection and privacy and teaching social media literacy.
Using Social Media consciously
Helping the user understand and manage the emotional and psychological effects of social media consumption.
Reducing the use of Social Media
Empowering users to disconnect intentionally, foster real-life connections, and develop healthier digital habits.
This program does not focus on IT-only solutions, policy reform, legacy media, new media business models or political advocacy.
Selection CRITERIA
Initiatives and ventures who are
- Actively engaged (track record) to address the issues above (no idea phase please)
- Present on a regular basis (in person!)
- Committed, long term to having an impact
- A team of 2 or more
- Proficient in English
- Have the ability to travel on their own expense. (1 Kickoff event, 2 in-person modules and 1 Final event in Vienna)
PROGRAM DESIGN
Kick-off: This is a one day event to get to know you. You will work on your long term strategy and take home clarity on your status quo and your next steps. After the kick off, we select the final participants of the program.
The Program: The selected ventures will get assigned to a mentor for the duration of the program. The program consists of 2 two-day modules focusing on impact and long-term business or fundraising strategy. In addition, we will prepare the participants for the final event with a pitch training session.
Final event: A pitch and networking day.
What the program offers
Together with our experts, we will focus on:
- Refining your methodology or service
- Measuring your impact and effectiveness of your initiative
- Defining or refining your business or fundraising model
You will benefit from:
- Peer-to-peer learning
- Networking with and access to relevant institutions & key players
TIMELINE
APPLICATIONS OPEN
KICK-OFF EVENT
MODULE 1: IMPACT
MODULE 2: LONG-TERM STRATEGY
PITCH TRAINING
WRAP UP AND FINAL EVENT
Partners
Karin Granner
