[Accelerate Program] Customer and Community Engagement workshop with IBM
*only for Impact Hub Vienna members
**interested to become a member please check here
How can human-centered design help in developing innovative solutions for the complex challenges we face?
An overall customer driven strategy, customer intimacy and loyalty can make or break a startup in today’s world. This is why in this workshop we will work on:
- understanding the purpose of customer engagement
- creating personas and customer journeys
- learning how to improve ideation and prototyping
- discussing the impact for your social startup
What you will get out of it is:
- an interactive, interdisciplinary workshop;
- a hands-on mentality;
- learning how to align your digital products and services to your customers’ needs.
- group lunch break between :12:30 – 13:30
Andra Muresanu is a design thinker who loves to discover innovative digital elements for various industries and businesses and put them into action. Her playground is the online world, where she communicates her thoughts and seeks to enlarge her network by frequently asking people out for coffee – which usually works! Find out where she is and what she does on her blog, Twitter, LinkedIn and Xing
Thomas Baumgaertner is a passionate and experienced strategy consultant. He is focused on helping start-ups, small business and large businesses drive impactful digital innovation. The specialties he brings to the table are design thinking, customer experience and customer-centric innovation. Check out his LinkedIn, Xing and Twitter profiles.
Klaus Kornfeld is a senior UX Consultant with deep knowledge of mobile B2C and B2B operations. Before joining IBM he was the European Support&Quality Leader at an Austrian startup. He has gathered a lot of experience in developing mobile channel strategies. Check him out on Twitter.