[Accelerate Program] Product Management Clinic Workshop
“Clinic” refers to the bedside approach in medical training. In the Product Management Clinic (PMC) we apply those principles to improve ideas and concept for startups and innovation. The key idea here is not to improve elements randomly, but conduct a thorough analysis first. Based on this we address the most impactful spot or spots that determine make or break of the idea or concept, as well as speed (time to market).
Hippocrates, one of the founders of modern medicine, suggested four principles for medical diagnosis and treatment:
- Observe all objectively;
- Study the patient rather than the disease;
- Evaluate honestly;
- Assist nature.
In the PMC we will go through cases, applying those four principles, and discuss what needs to be done to get the desired results.
Some notes on past PMCs can be found here: http://www.alexander-franz.at/en/2014/06/14/how-the-entrepreneur-gets-to-the-snowplow/
As a result you get a better understanding how and where to apply your most scarce resource, which is your own time.
Alexander Franz is an Innovation Coach in Vienna, Austria. He has spent over 15 years introducing new products, and lived through times of building new businesses, rapid growth and tough times.
He has developed new products with a mobile phone operator and a large media company. Thus he knows innovation processes and product management in large enterprises. As one of the first employees at a fast-growing internet agency he also knows the startup perspective. During his time at one of the “Fast Five” consulting firms he gained experience with a broad range of business problems.
Alexander Franz has worked extensively with early stage startups, for example as a mentor for Entrepreneurship Avenue, the Institute for Entrepreneurship and Innovation at Vienna University of Economics and Business (where he also teaches financial planning for entrepreneurs) and as a coach for students teams from Hanover University of Music, Drama and Media in Germany.
Alexander Franz studied business administration at the Vienna University of Economics and Business and graduated with a Magister degree (equivalent to Master of Science). His concentrations were in entrepreneurship & innovation, as well as in organizational behavior and management. In addition, he has spent an exchange semester at Babson College in the U.S., one of the world’s most highly ranked business schools for entrepreneurship.