[Accelerate Workshop] From brand to storytelling. The power of storytelling to engage your audience
From brand to storytelling. The power of storytelling to engage your audience.
A theoretical-practical workshop aimed at social entrepreneurs and NGO’s to learn about strategies and best-practices of communication and storytelling for their brands to help them generate interest in their audiences and engage their users.
Duration: 2 hours.
- Why are stories such powerful Marketing tools?
- The Golden Circle: Why your brand does what it does and how to trasmit it? – How to design a good communication strategy that generates interest?
- The Fortune Cookie Principle and how to sell your cause?
About the speaker
Luis Bracamontes is a storytelling specialist born in Mexico. He has a B.A. in Communication and Market- ing and is currently studying his Erasmus Mundus Joint Master Degree in Media Arts Cultures in Austria, Denmark and Polland. He has been part of several Social Entrepreneurship Programs and also a training in Innovation and Social Inclusion by University College Lillaebelt in Odense, Denmark.
He has worked for brands and NGO’s in Mexico, Denmark and Malaysia to help them generate better rela- tionships with their audiences. He has also been a speaker in multiple forums about Cultural Marketing and Art Management and was given the Cultural Youth Award in 2014 in Morelia, Mexico for his trajectory in Performing Arts and Production.
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For questions, please email to Ioana Constantin at ioana.constantin@impacthub.net