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[Accelerator] Business Basics: Customer & Community Engagement in a Digital World with IBM

[Accelerator]* Workshop on “Customer and Community Engagement in a Digital World” with IBM


“80% of CEOs believe that their companies are delivering a great customer experience. On the contrary, only 8% of customers think so.”


Managing all customer touch points to maximize effectiveness and efficiency, align to overall customer driven strategy and increase customer intimacy and loyalty can be a reason for winning or losing in today’s world. 


In this workshop you will work on:


    • Understanding the purpose of Customer Engagement


    • Learning from Customer Engagement Case Studies


    • Creating Personas and Customer Journeys


    • Thinking of needed capabilities for your Customer Journey


    • Discussing the impact for your Social Start Up


Your hosts: 

Thomas Baumgärtner is a passionate Strategy Consultant with a focus on Digital Innovation & Social Networks. He has a background in Business Informatics as well as Entrepreneurship & Innovation and he is working for the consulting arm of IBM.

Philipp Kamaryt has a background in Business Administration and is working as an IBM Consultant. He is an enthusiastic Business Strategist, especially in the field of Social Networks.




*The Impact Hub Vienna Accelerator Program is a series of workshops, labs, and meetings with top-notch experts and investors with the aim to accelerate ideas to action and impact.

Date and Time

Fri, 14 February 2014,09:0013:00 CEST


Impact Hub Vienna
56 Lindengasse
Vienna, Vienna 1070 Austria


Impact Hub Vienna
+43 (0) 1 522 71 43