External Event] Otto: How the Titanic Missed the Iceberg – Vertical Organisation and Architecture in Sync
In 2012, otto.de was a slow and difficult-to-change e-commerce platform. The basic system was a 10 year old Intershop installation with more than 750,000 modifications – the nightmare of every product organization. Companies like Quelle or Neckermann had gone bankrupt under similar circumstances. Then in 2012, Otto launched the Lhotse project, with the goal of building something of his own.
Today, otto.de is one of the largest and most successful e-commerce platforms in Europe.
Johannes Mainusch presents the strategic decisions, which now enable Otto to carry out several hundred releases per week.