Mindless Tour 2014 – Shape Your Mind and Brand with 3 Interactive Workshops
Is your brand aware of its economic, cultural, regional and historical background? Do you approach your brand like it’s a human being? If not, you should register for the upcoming event in Wien, where you’ll meet your brand angel who will steer your focus on the missing parts of your brand’s exposure and its human side.
My method is that I don’t have a method. In practice, I’ve tried dozens of techniques and none of them works 100%. I don’t teach you what you can read in books. I have my own approach combining various methods from psychology, coaching, marketing, branding, and psychotherapy.
His name is Karel „Mindless“ Novotný and he is not a usual marketer, and he’s definitely not a usual brand preacher. He teaches marketing in various forms, mostly in forms of brands and advertising. He will never miss his favourite slogan: practical & purposeful. It’s those 2 words that consolidate with his teaching, and it’s what he highlights during his lessons.
Karel „Mindless“ Novotný brings out the best in you and your brand, but he also find the missing puzzles…and you do have them, even if you don’t know it yet. They call him a true practical guide for every marketing situation. He discusses you and your business, opens your eyes and improves your creativity in order to make you see those unexpected or unknown things with your brand. He also determines your key topics and gets to the very core of them, as well as the very roof of them. The creative cocktail and brand strategy he leads you through will definitely not leave you indifferent.