Service Design Workshop: Values going all the way [Member Slot]
Authenticity is a key advantage for entrepreneurs and start-ups. Unlike their bigger and established competition, they know exactly why they are putting in the effort. To turn this advantage into actual business, mission and values must be successfully communicated to (potential) customers. They need to know, feel and experience what’s important and special about the offer: How can values be expressed in the course of a customer experience? How can values be made tangible in an organisation? It’s often the small things that trigger big emotions.
In this mini-workshop, we put values into concrete practice – every step along the customer journey. We will explore a tool that lets us design a holistic customer experience, allowing customers, employees and entrepreneurs equally to feel committed and happy. The used approach will ensure that participants can easily put the workshop results into practice. Everyone will be able to use examples from their own business or try some of the prepared cases. This workshop is still in beta version, so I will be happy to receive your feedback on how it could be developed further.