Skill Share Breakfast #4 – Do you know your customers? [members only]

What do you know about your customers?

Startups and small businesses don’t have the marketing resources of big companies available. Every Euro spent has to be spent well and wisely.
Fellow hubber Michael Shea will tell us about the difference of demographics versus psychographics and why they should matter to you:
Startups and small businesses not only need to focus on customers, but they also need to be able to understand the important traits of their target audience in order to use their marketing resources effectively.
Come and join us for this interesting and educational talk from Michael Shea!

About Michael Shea

In his twenty-eight years of professional experience Michael has worked in many roles, most recently he is was a Managing Director in Pitney Bowes Digital Commerce Solutions Professional Services team running the Solution Architecture team for their America’s Operations.
Michael has worked across the Customer Engagement Solutions value chain from data extraction and data preparation to composition and delivery and brings this wide breadth of knowledge and experience to customer engagements.
 
PS: Never heard of psychographics? Psychographics is just the technical term for knowing more about the lifestyle, values, habits and hobbies of your (potential) customers.

“Skill Share Breakfast” is a monthly mini-workshop event series hosted by and for members of Impact Hub Vienna, aiming to provide a platform for skill-exchange among the members of the community on a crowdsourced (bring-your-own-breakfast) basis. For more info on the upcoming Skill Share Breakfasts get in touch with Alex [skillshare@thinking-company.at].
Not a member of Impact Hub Vienna and interested in joining? Find out more how to become a member and what does a membership include here.