Michael started his career as creative manager for a German furniture brand, located close to Mainz. After moving to Vienna, he was responsible for several brands in the consumer (B2C) and the professional (B2B) business as marketing manager at Henkel CEE GmbH. Parallel to his job as corporate identity manager at Haas Food Equipment, a mechanical engineering company, he founded “die Fairmittlerei” with three friends. Now he is splitting time between giving trainings to Start ups and developing “die Fairmittlerei” to the next level. Michael will support you in being on point to your target group.
Michael K. Reiter Corporate identity, Marketing, Target group definition