We think social media is broken.
Let's get together and try to fix it.
Social media has revolutionised how we connect and access and share information, but its impact on society is deeply problematic.
Algorithms emphasise emotion over facts, create echo chambers and allow fake news and harmful content to be spread. The lack of meaningful real-life connection, combined with constant comparisons and validation-seeking, contributes to psychological issues like anxiety, depression, and loneliness.
FABB Social Media wants to address these complex issues by creating a tailor-made incubator program that will focus on people/initiatives that want to change how we use social media.
We identified three main ways to achieve this:
- Educating the user to enable conscious use
- Preventing or treating the psychological effects of social media use
- Reducing use of social media
Our initiative will start with a kick-off event to bring the relevant people together and based on the results a follow-up process will be designed.

OUR DESIGN
We start off with a kick-off event
- Date: 25 September, 2025, from 14:00 to 19:00.
- Venue: Impact Hub Vienna
- Curated participants (Invite-only)
Based on our learnings and uderstanding from the kick-off session, a follow-up process will be designed.
- Date: September- December, 2025
- Venue: Impact Hub Vienna
- More information to be confirmed
WHAT HAPPENS AT THE KICK-OFF EVENT
Sharing knowledge
Through keynotes, gain a clearer understanding of our status quo, what are the key issues, and which solutions exist
Broaden perspective
We collect the wisdom in the room: What solutions exist and work, what doesn't work, and what's missing?
Collaboration
In small groups, participants will work with experts and peers to develop early ideas and strengthen existing initiatives.
WHO SHOULD PARTICIPATE?
We will bring together insights, knowledge, expertise, and put ideas to the test and further develop existing initiatives.
💡 People with an Idea
Have an idea to counter the harms of social media? This is your space to shape it.
🚀 Existing Initiatives
Already working on solutions? Share your experience, learn from others, and connect.
🧠 Experts
Psychologists, behavioural scientists, and platform thinkers- your knowledge is key to designing meaningful interventions.
🤝 Philanthropists & Foundations
Engage directly with the people and ideas at the frontlines of digital wellbeing and explore how you might support them.
THE OUTCOME
- A deepened understanding of the status quo and the most promising initiatives
- Networking with potential collaborators, supporters, and experts
- The opportunity to exchange knowledge with other experts.
Timeline
Partners

Karin Granner
