The VSE Label: Boosting credibility of social enterprises

In Austria’s growing landscape of social enterprises, the Verified Social Enterprise (VSE) label is helping set the stage for lasting impact and credibility. Imagine having a stamp of quality that validates your social enterprise’s mission, integrity, and results. That’s what the VSE label offers: it’s more than just a label; it’s a badge of trust and a gateway to new opportunities.

Officially launched in 2022, the VSE label is the only certification in Austria specifically for social enterprises. Issued by the Federal Ministry of Labor and Economy and managed by the Austria Wirtschaftsservice Gesellschaft mbH (aws), it’s developed in close collaboration with the Social Entrepreneurship Network Austria (SENA) and the Austrian Chamber of Commerce (WKÖ). Not only does this certification elevate individual enterprises, but it also strengthens the entire social enterprise field by bringing greater recognition, structure, and visibility to the sector.

The fact remains, though, that while there are more than 2,000 active social enterprises across Austria, only a fraction currently holds the VSE label. Recent findings from the Austrian Social Enterprise Monitor 2023/24 counted around 2,385 organizations that either identify as social enterprises or align with its goals and practices. This number doesn’t even include the many others that meet the criteria but aren’t using the term yet. For every one of these enterprises, the VSE label offers an opportunity to stand out, access new support, and amplify their impact.

Why the VSE label is the certification your social enterprise needs to unlock a new level of credibility and success.

The Verified Social Enterprise Label: What it is and how it can help you shine

The VSE label is designed to do more than certify your impact; it gives you a stamp of quality, endorsed by leading public institutions, that signals your enterprise’s commitment to doing good and doing it well. Here’s why that matters: when funders, partners, and clients see the VSE label, they know your organization is vetted and verified. It positions your enterprise as part of an elite group of Austrian social enterprises that meet high standards of impact and governance.

In a world where anyone can claim they’re making a difference, the VSE label shows that your enterprise is actually delivering.

Why the VSE Label is a game changer for Social Enterprises

If you’re wondering what makes the VSE label worth it, consider the following perks that can give your enterprise a serious boost:

1. Credibility you can count on

The VSE label is an official endorsement of your impact and mission, validated by key public institutions. This adds a level of credibility that goes beyond self-promotion, showing stakeholders that you meet rigorous standards. In a crowded field, this sets your enterprise apart as one that’s both mission-driven and proven.

2. Brand power

Having the VSE label doesn’t just add another line to your resume; it bolsters your brand. It’s a sign to funders, partners, and customers alike that you’re committed to making a real difference. In a world that increasingly values purpose-driven brands, this is a powerful differentiator.

3. Stand out in public tender processes

When bidding for public contracts—whether at the municipal, national, or EU level—the VSE label gives you an edge. Many public agencies look for the VSE certification as an indicator of reliability and impact. With the label, your enterprise can rise above the competition, positioning you as a preferred choice for public-sector partnerships.

4. A Gateway to Funding

The VSE label could be a key to future funding opportunities. With aws considering dedicated funding lines and evaluation benefits for VSE-certified enterprises, this label may soon become a priority for funders. It signals to public grant agencies that your enterprise is a serious, stable, and impactful candidate for support.

5. Attracting Private Investors and Partners

It’s not just public entities that recognize the VSE label. Private-sector actors—think impact investors, corporate partners, and foundations—are increasingly seeking certified social enterprises to invest in or collaborate with. A VSE certification signals that your organization is accountable, transparent, and committed to positive change, opening doors to high-value partnerships.

Ready to get certified? Here’s how

Applying for the Verified Social Enterprise label might sound like a big step, but it’s designed to be achievable with the right preparation. Here’s a quick look at the key steps:

1. Research and Resources

   Start by diving into the resources offered by aws, SENA, and related organizations. They provide a wealth of information and support to help you navigate the requirements.

2. Prepare and Submit Your Application
   This is where you tell your story. Your application includes three main elements:

   • Impact Report: A clear, data-driven report that shows how your work is making a difference. It’s all about telling your impact story with evidence.
   • Pitch Deck: A compelling introduction to your enterprise. Think of it as your highlight reel—showing your mission, how you operate, and your goals.
   • Legal Documentation: Basic paperwork such as your articles of association, as well as details about your team, finances, and more. These documents give evaluators the full picture of your enterprise’s stability and transparency.

3. Verification and Approval

   Once you submit your application, aws and its partners evaluate it to make sure your enterprise meets the standards for VSE certification. If approved, congratulations—you’re now officially a VSE-certified social enterprise! This certification can be renewed through periodic re-assessment, keeping your credentials fresh.

Following this process not only gets you certified but also provides you with clarity on your own operations, impact, and future vision.

Let’s Get Started Together

The Verified Social Enterprise label is a powerful tool that can elevate your enterprise’s credibility, expand its opportunities, and amplify its impact. At Impact Hub Vienna, we’re passionate about helping social enterprises like yours thrive—and we’re here to support you on every step of the journey.

If you’re ready to learn more about the VSE label or want to find out how we can help you build your impact, reach out to us. With our experience, expansive network, and tailored support, we’ll help you turn your mission into measurable success. Together, let’s drive positive change and strengthen Austria’s social enterprise landscape!

About the Author: Jakob Detering is our Managing Director, leading the portfolio of Impact Hub, Climate Lab and Future Health Lab. A recognized impact entrepreneur and organization builder, Jakob also has been a key driving force in transforming the Social Impact Award into the world’s leading community of early-stage social entrepreneurs. He brings extensive experience in scaling social ventures and driving systemic change across Europe and beyond.